Get your foot out the door
Pennybacker Bridge overlooking Lake Austin
Taking a Footy was a way for us to fight back against the traditional social media structure. While we fully support capturing a photo for a memory with a great story, we grew tired of summiting mountains or arriving at beautiful vistas just to see people spending the majority of their time facing a camera with their back to the view they worked so hard to see. By taking a Footy, we can put our stamp on a photo and say, "I was here," while capturing the grandeur of the scene in front of you, rather than behind you.
Our feet take us everywhere, from strolls through the city to the highest peaks in the world, from pubs and clubs to beaches and shorefronts. We’re currently in a society that glorifies the subject of the photograph and not the story behind it. Whatever your adventure is, we want to see it and know the journey behind the picture.
Getting Your Foot Out The Door to go adventure and take on the world feels natural for us. If our goal is to create a culture pairing sustainable travel apparel with the travel experience itself, our slogan should be direct about taking action to make it happen.