I didn't know anything about this brand until a work colleague recommended them to me. I thought why not give it a try. I have to say I am shocked. I assumed it would be just another pair of socks. These are not. They are well designed and very comfortable. For me, most socks run too hot where my feet sweat or too cold where it's like I am not wearing anything at all. This is the perfect mid-weight that holds up well in hot and cold. I would put these up against any cotton soft blend. And these are plastic! Wow.